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NEXUZ

ONE NAD Life · Wellness e-commerce · 2025–26

ONE NAD Life

A headless Shopify storefront with consent-gated tracking, server-side conversion mirroring and copy governed by compliance rules.

  • Shopify Storefront API 2025-07
  • Meta CAPI
  • GA4
  • Edge functions

How it is put together

ONE NAD Life architectureSTOREFRONTCOMMERCE LAYERMEASUREMENTProduct & content pagesCheckout handoffLive product syncStock & pricingCustomer dataServer-side conversionsConsent gating
A headless storefront reading live product and stock data, with conversion measured server-side so blocked browsers still report. Dashed outlines mark data under enforced access control.

Context

Products, pricing and inventory live in Shopify and must stay live-synced. The cart is API-driven end to end, generating a dynamic checkout URL rather than relying on brittle permalinks.

The rebrand from ACCA at Home came with a hard copy standard: hedged, compliant language only, and no medical claims anywhere.

Problem — A supplement brand rebranding from ACCA at Home, selling a regulated-adjacent product where careless marketing language is a real liability and browser-side tracking alone no longer measures anything reliably.

Approach

How it was built.

  1. 01

    Headless, but genuinely live

    Storefront API 2025-07 with live-synced products, an API-driven cart and a dynamic Shopify checkout handoff, so nothing drifts out of sync with the store of record.

  2. 02

    Measure server-side, gate on consent

    Meta Pixel behind consent gating, mirrored through a Conversions API edge function across PageView, ViewContent, AddToCart, InitiateCheckout, Lead, CompleteRegistration and Search, alongside GA4 and Clarity.

  3. 03

    Make compliance a build rule

    Terms like clinic-grade, pharmacist-dispensed and clinical team were removed site-wide, and the em dash is banned in brand copy. The rules are part of the build standard, not a review step.

  4. 04

    Help people choose

    Custom product pages, a comparison table, a quiz diagnostic, cart cross-sells, a loyalty teaser and an advisory chatbot — conversion work that does not require a claim.

What was built

  • Headless Shopify storefront with live product sync and API-driven cart
  • Consent-gated Meta Pixel with Conversions API mirroring via edge function
  • GA4 and Microsoft Clarity with cookie consent gating
  • Custom product pages, comparison table, quiz diagnostic and cart cross-sells
  • Loyalty teaser and an advisory chatbot
  • Lifecycle email and Merchant Center structured data
  • Multi-domain hosting with security hardening

Outcome

A fully API-driven storefront on the Shopify Storefront API with consent-gated Meta Pixel, server-side Conversions API mirroring, and a copy standard that removes clinical claims across the whole site.

Ownership

Rebranded from ACCA at Home with a teal, charcoal and soft linen identity. The Shopify store, domains and tracking configuration remain with the brand.

All workNext: MyRutledge

Next step

Tell me what the business runs on today.

No pitch deck, no discovery fee. If something off the shelf would genuinely serve you better, I will say so before either of us spends money.

Message on WhatsAppzbarnett@nexuz.uk

Prefer to write it down? Send a full enquiry with what you are trying to build.