ONE NAD Life · 2025-26

ONE NAD Life

A headless commerce storefront with consent-gated tracking, server-side conversion mirroring and copy governed by compliance rules.

OfflineBuilt and ran live. The store is offline for now.

Headless storefront API
Server-side conversions
Consent-gated analytics
Edge functions

Demand

Organic search
Google Ads
Meta ads

Storefront

Product & content pages
Checkout handoff

Commerce layer

Live product sync
Stock & pricing
Customer data

Measurement

Server-side conversions
Signal back to ad platforms
Consent gating

Paid and organic demand from Google and Meta lands on a headless storefront reading live product and stock data, with conversion measured server-side and fed back to the ad platforms so blocked browsers still report. Sealed marks carry data under enforced access control.

How it is put together

The brief

What had to change.

A supplement brand rebranding from ACCA at Home, selling a regulated-adjacent product where careless marketing language is a real liability and browser-side tracking alone no longer measures anything reliably.

Products, pricing and inventory live in the commerce platform and must stay live-synced. The cart is API-driven end to end, generating a dynamic checkout URL rather than relying on brittle permalinks.

The rebrand from ACCA at Home came with a hard copy standard: hedged, compliant language only, and no medical claims anywhere.

Approach

How it was built.

Headless, but genuinely live
A current storefront API with live-synced products, an API-driven cart and a dynamic hosted checkout handoff, so nothing drifts out of sync with the store of record.
Measure server-side, gate on consent
Browser tracking sits behind consent gating and is mirrored server-side through an edge function across the full purchase journey, alongside consented analytics and session insight.
Make compliance a build rule
Terms like clinic-grade, pharmacist-dispensed and clinical team were removed site-wide, and the em dash is banned in brand copy. The rules are part of the build standard, not a review step.
Help people choose
Custom product pages, a comparison table, a quiz diagnostic, cart cross-sells, a loyalty teaser and an advisory chatbot: conversion work that does not require a claim.

What was built

7 parts, one system.

Headless storefront with live product sync and API-driven cart
Consent-gated browser tracking with server-side conversion mirroring via edge function
Analytics and session insight, both behind cookie consent
Custom product pages, comparison table, quiz diagnostic and cart cross-sells
Loyalty teaser and an advisory chatbot
Lifecycle email and shopping structured data
Multi-domain hosting with security hardening

Outcome

Sales are still measured when browsers block tracking, the store never drifts out of sync with stock, and compliant copy is enforced as a build rule rather than left to a review step.

Ownership

Rebranded from ACCA at Home with a teal, charcoal and soft linen identity. The store, domains and tracking configuration remain with the brand.

Same client:ONE Personal Wellness

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